The NYC experiential marketing firm Escalate brought the Essential Creative video team in to produce, shoot and create a series of videos showcasing the experiential experience of multiple cities across the USA for client’s Simply Orange and Minute Maid internal use.
Videos were produced with the target demo of a 24-42 year old upscale women in mind.
Executive Producer, Client: Escalate
Producer, Director and Editor: Marko Albrecht
CT- Essential Creative
NYC- Essential Creative